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the world according to blo

Lucky Magazine: Gwyneth Paltrow’s Hairstylist Tells Us How To Copy Her Sleek Signature Look

By on October 3, 2014 in Press 0   0
Lucky Magazine

When Gwyneth Paltrow announced that she and celebrity hairstylist David Babaii were partnering with Blo Blow Dry Bar, we had one wish: that a Paltrow-inspired look would be added to the salon’s menu of styles. The hair gods must have…

Women’s Health: David Babaii’s Brushes

By on October 3, 2014 in Press 0   0

Peek into most actresses’ bags and you’re bound to spot a sleek Mason Pearson brush. Hairstylists promise they’re worth the investment (brushes range from $68 to $325; “I use Mason Pearson brushes on all of my celebrity clients because…


By on September 30, 2014 in News & Updates 0   0

Gwyneth Paltrow & David Babaii proudly announce their new vision for Blo! Created by Megan Hess; David Babaii’s favorite illustrator in the world. Together, they created this look which beautifully demonstrates Blo’s new artistic direction.

Sneak Peek: New Styles!

By on September 4, 2014 in News & Updates 0   10

They’re coming! That’s right. We’re about to release a whole new lookbook of Blo signature styles! The looks are being directed by David Babaii and Gwyneth Paltrow and illustrated by Megan Hess, who has drawn for the likes of Chanel, Dior,…

Gwyneth Paltrow and David Babaii Visit Their Blo Chelsea Location!

By on July 23, 2014 in Press 0   0

Gwyneth Paltrow and David Babaii where recently spotted this week visiting one of their franchise partner’s at the Blo Chelsea location! Their team was not only treated to an up close and personal experience but, as an added bonus they all participated in a day of…