blow-dry-only salon trend brings affordable luxury to miami

MIAMI (CBS4)- They’ve been popping up across major cities in the United States, including Los Angeles and New York, and now a blow dry only salon has made its way to South Florida.

Wash, blow and…go! That’s the motto at the first blow dry bar ever to hit South Florida.

BLO at Mary Brickell Village offers their service in less than 35 minutes for $35.

For women who blow dry their hair or sit in a stylist chair for a blow dry, the news will most likely blow them away, in a good way. That’s because high-end salons may charge $60, $80 or even $100 for blowouts.

“Long hair, short hair, whatever the texture its $35 every time,” said owner Fatima Lalani.

There’s no cutting, clipping or dying at Blo. Customers come in and order off the Blo bar menu by choosing their favorite styles.

There are six blow options to choose from, including the sleek Executive Suite Blo. Want something a bit more casual, yet sophisticated? Lalani encourages clients to try the Hunt Club Blo. That’s because she said it’s perfect for polo parties.

There’s also the High Society Blo, which has elegance, the sexy Hollywood Blo, the Sex, Hugs and Rock and Roll Blo, which is edgy, and the Boho Braid Blo, their newest trend.

“The different styles represent the different tension going on in hair right now…Boho Braid is trendy, like what Lauren Conrad wears,” Lalani said.

Blo, open seven days a week, began in Canada and is now franchised in NY, LA and Texas.

A second Blo in Midtown Miami is scheduled to open in December.

Blo in Brickell is located at 900 S. Miami Avenue, Unit 129. For more information, call 305.374.BLO5 or visit their Web site.

By CBS Miami.com, November 9, 2011

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