Blo | Blow Dry Bar

blo in T.O.: HAIR CADETS FLIP THEIR LIDS OVER THE FIRST BLO IN TORONTO

Toronto, ON (June 16, 2009) — You asked for it Toronto. Now you’re gonna get it. Blo is coming to T.O. Still Canada’s only true Blow Dry Bar, Blo opens its fourth location on Yonge Street (between Eglinton and Lawrence) July 13th, 2009. Now bullet-proof confidence is possible in about 30 minutes for just over 30 dollars.

Whether the hair impaired need top-notch tresses before work (Blo opens as early as 7am), for the power lunch, on date night or just because, Blo answers the call of those that covet affordable, catwalk-quality hair, 7 days a week.

Blo will continue to offer its signature “Blo on the Go” and “Blo Bridal” services — Blo’s top session stylists will deliver flawless hair in-bar or wherever curl-power is desired or required. Online reservations are available (check blomedry.com for the link).

BLO TORONTO BAR STATS
• LOCATION: 2594 Yonge Street, 416 440 4256 (4BLO)
• SQUARE FEET: 750
• CHAIRS: 8
• INTERIOR: Philippe Starck “Louis Ghost” chairs, Mercedes Benz silver detailing + pink resin
counters
• HOT HAIR: Check

THE BLO CONCEPT
Blo is a Blow Dry Bar. Scissors are verboten. Dye, ditto. For around 30 dollars, in about 30 minutes get a wash and blow out style. No cuts, no colour: Just WASH BLOW GO. Clients — also known as “Hair Cadets” — choose from 7 styles featured in the Blo Hair Menu, from the sexy razor-straight “Executive Sweet” to the rocker-chic inspired “Sex, Hugs and Rock & Roll”. Double-click to blomedry.com for the skinny.

- The Cheap Girl, June 24, 2009

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