blo blow dry bar officially launches in toronto

Vancouver-based salons celebrate opening of two TO locations

Oct. 2, 2009- 300 stylists, fashionistas and blow-dry addicts sipped pink cocktails and snapped pics at blo'n hot in the t dot, Blo Blow Dry Bar's Toronto launch event benefiting the Pediatric Oncology Group of Ontario (POGO). Blo, which started off in Vancouver, recently opened two locations in Toronto—at the Four Seasons Hotel and in the Yonge and Eglinton area.

The event raised more than $4,400 for POGO. Attendees were able to purchase Blo T-shirts and bags and participate in a silent auction for four customized blo T-shirts, two tickets to the David Letterman show in NYC and four VIP tickets to Craig Ferguson's late show in Los Angeles. There was also a live art performance by Jessica Gorlicky, a presentation with models in Dutch Blonde and music by Davidson Grand Percussionist of iDrum and DJ Jed Dadson.

Anupa Mistry, Salon52.ca, Oct 2, 2009

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